Some designers pick a lane. Luciano Paz picked all of them. Born in Quito, based in Barcelona, he started out in Buenos Aires, working as a VJ while studying Electronic and Multimedia Arts. Over time he pulled motion design into the territory of code, experimenting across tools and disciplines until the boundaries stopped mattering. His client list spans some of the world’s most recognisable names: Apple, BMW, Airbnb, United Nations, UNICEF and the World Health Organization. But his personal work heads somewhere more surprising: reinterpreting human movement, from football to dance, through animation.
At Kinomural he’s showing a visual reinterpretation of football plays.
The movement of the human body has always driven Luciano Paz’s work: how it adapts to circumstance, to context, to the rules of each discipline, in art as much as in sport. Far from limiting the body, these systems of rules spark invention, and our admiration, for gestures we read as signs of an ever-changing, versatile language. In A Green Canvas, Paz turns that idea on football, on goals specifically: the moments where the body, working inside the system, suddenly invents. Animation translates that fleeting language into image. Three plays, three inventions: Maradona warming up before the 1989 UEFA Cup semi-final, Messi’s goal against Nigeria at the 2018 World Cup, and Zidane’s volley in the 2002 Champions League final. Music: The Swan by Alon Peretz.
